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Showing posts with label Business / Job. Show all posts
Showing posts with label Business / Job. Show all posts
The $1 Million Reason to Change Your Mind By Pat Mesiti
The $1 Million Reason to Change Your Mind By Pat Mesiti
What is the $1 million reason to change your mind?
Change the way you think and you will change your world. Simple.
In this book Pat Mesiti will teach you how to shrug off the shackles of mediocrity, find your inner millionaire and think differently about life and money -- and get rich and happy along the way!
"Soak up what Pat Mesiti has to say -- all he wants to do is share his prosperity and teach you about the millionaire mindset. Then, apply it to your life and watch it improve. Simple as that."
Change the way you think and you will change your world. Simple.
In this book Pat Mesiti will teach you how to shrug off the shackles of mediocrity, find your inner millionaire and think differently about life and money -- and get rich and happy along the way!
"Soak up what Pat Mesiti has to say -- all he wants to do is share his prosperity and teach you about the millionaire mindset. Then, apply it to your life and watch it improve. Simple as that."
Fundamentals of Marketing
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.
The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.
Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.
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